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Direct Marketing Facts and Figures in the Nonprofit Industry

Direct Marketing Facts and Figures in the Nonprofit Industry
October 31st, 2008 5:11 pm

Printing 101: A Guide to Managing the Printing Process

Working with a printer for the first time can be difficult, but like most challenges, it has a nice reward at the end — a beautiful printed piece that will do wonders for your fundraising, advocacy, or outreach efforts.

Big Duck project manager and printing expert Kat Sciolto has written up a few guidelines for printing to help make the process as painless as possible. Here are some of the topics covered:

  • Choosing offset or digital printing
  • Finding a printer
  • Getting and reviewing samples
  • Making a spec sheet
  • Learning about colors
  • Picking out paper and ink options
  • Collecting bids from various printers
  • Reviewing proofs
  • Going on press
  • Checking print quality
  • Reprinting, if necessary

Fear not the printing process! Kat tells you what’s what. And when you’re done, you’ll have a print piece you can be proud to hand out to participants, donors, advocates, and others.

Kat Sciolot, The Duck Pond, Big Duck

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