Direct mailers -now it’s easy being green!

Nonprofits want to do the right thing for the environment while demonstrating to constituents that they operate with pro-social values, thrift, and integrity. Clients at McPherson Associates wanting tobe leadersin eco-mailing have inspired the Eco-Campaign, a new package of resources that helps nonprofitsmaketheir mail and their bottom line greener. Options here make the conversion simple, at attractive price points.

The Eco-Campaignprovides environmentally friendly, pro-conservation messaging and mailings that promote sustainability. There’s lots of good news about this alternative, including that as a growing number of organizations sign on, the costs of materials are dropping. Each nonprofit thatjoins this cooperative effort does a good thing for the whole nonprofit community, as bulk purchasing turns the bottom line greener for everyone. Prices from the start are quite competitive, but can end up significantly under the average cost of non-green materials as more buyersjoin this initiative.

Read more here.Discuss your needs, get a quote, or receive a package of green samples. Take a look at consumer-popular premium options that are available, like plant-a-tree and eco-totes. Mail package versions for add gift, acquisition, and lapsed/renewal mailings are among ready-to-customize-and-roll-out packages that are currently available.

Green mail is trendy, but here to stay, and you can still be part of the leading edge. Your prospects and donors now expect you to be green.

Editor’s Note: Watch the Nonprofit Federation website for a nonprofit environmental toolkit coming soon!

Tim Oleary,Vice President, McPherson Associates