Some highlights from this session:

Why do some organizations raise 2x the money with the same staffing?

• Prospect potential – what is out there?
• Strategy – how do we tap into it?
• Execution – can we execute the strategies?

Three business processes of Fundraising:

• Base Development (DM) - Goals:
• Broaden participation
• Raise unrestricted revenue
• Teach giving behavior
• Develop organizational loyalty
• Major gift Development – Goal:
• Maximize philanthropic behavior & loyalty
• Prospect

Business Understanding:

• Objective of program
• Evaluation & deployment: projections

Data Understanding:

• Acquire new donors
• Engage non donor constituents
• Renew previous years donors
• Upgrade donors
• Move donors into the major gift pipeline

Laura Cox, Sr. Account Executive, Direct Media, Inc.