The Direct Marketing Association and the Nonprofit Federation are proud to introduce Direct Marketing Facts and Figures in the Nonprofit Industry, a relevant and important research product for the entire nonprofit community.

This extensive report focuses on four distinct areas of the nonprofit sector: Charities and Membership Organizations; Education Services; Museums, Botanical Gardens, and Zoos; and Religious Organizations. These four areas are further analyzed by eight channels:

• Catalog


• Direct mail


• Insert media


• Commercial email


• Internet marketing


• Print media (newspaper and magazines)


• Broadcast media (DR Television an DR Radio)


• Telephone marketing

To hone in even further on how direct marketing is used throughout the nonprofit industry, each chapter looks at three key areas: DM Advertising Expenditures, DM-Driven Sales, and DM-Driven employment, with each of these categories broken out by market and intent of offer. The market portion compares business and consumer markets; intent of offer compares retail purchase, lead generation, direct order, and fundraising.

To obtain copies of the report, available in electronic or print format, visit the DMA Bookstore. Introductory price is $79.00 for DMA and Nonprofit Federation members and $149 for nonmembers (Chapter pricing available when purchasing electronic copy). Members must login to obtain member discount.

Jill Murphy, Senior Manager, Member Services, Nonprofit Federation