Bob Dylan said it first and best: the times they are a-changin’. Online communication and fundraising are not just here to stay, they are growing exponentially. Some nonprofits report that online is outperforming offline, though that day is probably distant for most nonprofits.

As the communicators of and for nonprofits, we need to change our thinking, refine our strategies, test new methods. We need to be integrators even as we are innovators.

The DMA Nonprofit Federation sees and appreciates the changes that are taking place. This blog is designed to be a forum for integrators and traditionalists who want to learn and do more. So read, comment, challenge, even decry the death of the manual typewriter if you are so inclined. But don’t be silent.

Come writers and critics
Who prophesize with your pen
And keep your eyes wide
The chance won’t come again
And don’t speak too soon
For the wheel’s still in spin
And there’s no tellin’ who
That it’s namin’.
For the loser now
Will be later to win
For the times they are a-changin’.*

*Lyrics by Bob Dylan. Copyright © 1963; renewed 1991 Special Rider Music.