Well if you haven’t already registered for the 2009 Washington Nonprofit Conference
(or at least reserved the dates) don’t you think it’s time you did?

Yeah, we know the holiday giving season is in full swing right now and you’re rushing to get out those last appeals in the mail so maybe the USPS can deliver them before the end of the year… But once it’s all out the door and hopefully delivered, if you haven’t registered, you may be missing out on:

• 28+ Nonprofit Marketing/Fundraising/Communications sessions
• 2 Fabulous Keynotes
• Killer Networking Reception at Madame Troussaud’s Wax Museum
• Professional Mentoring Room

So… SIGN UP NOW!!! Go to: www.nonprofitfederation.org and click on the banner box for the conference. Register, reserve your room, check out session descriptions, networking information and more. Do it now, before you forget and before the early bird expires J

Jill Murphy, Senior Manager, Member Services, Nonprofit Federation

Close your eyes for a moment, and just imagine… Imagine being away from your desk, and in a special place… a place where you spend three days discovering new ways to solve your nonprofit’s economic pressures… new answers toward identifying strategic initiatives that will strengthen your organization… new solutions toward building a foundation for future growth.

But, it doesn’t stop there…

Imagine being in a place where everywhere you turn, you hear answers and solutions. Imagine being in a place where every place you go you hear speakers sharing insights… peers sharing their best ideas… experts inspiring you to think creatively and find solutions to your toughest fundraising problems.

Now imagine you are doing this in a four star hotel with a sandy beach in warm weather. Better yet you will pay a two star price for your room.

Sound too good to be true? It isn’t. Stop Imaginin… and Join Us in Doing… at the 2008 Nonprofit Leadership Summit! But don’t wait! Time is running out and attendance is limited and restricted to senior managers.

Join us June 3-5, 2008 at the Ritz-Carlton in Palm Beach, FL. We have secured a limited number of rooms at a very low price that will fit you budget but you need to move quickly. To insure your attendance and convenience at this premier event get started now by visiting the conference WEB SITE and check out the ENTIRE PROGRAM. Then download the APPLICATION FOR REGISTRATION and you’ll be on your way to beating the economic blues…

Jill Murphy, Senior Manager, Member Services, Nonprofit Federation

The Nonprofit Federation launched its first ever comprehensive benchmarking survey, which will provide Nonprofit Federation members with data on how nonprofit organizations are performing relative to their counterparts through their use of various marketing channels.

"We developed this survey to help Nonprofit Federation members understand how their fundraising campaigns and marketing activities compare in terms of nonprofit sector norms," said Senny Boone, executive director of the Nonprofit Federation. "We encourage all nonprofits to participate in this first-of-its-kind Nonprofit Federation survey. We hope that it will not only fill a critical information gap, but will also become a valuable tool to help nonprofit organizations evaluate their current practices and identify areas of improvement as they seek to raise money and build awareness."

The survey, which contains 37 questions on a variety of topics — including renewals, acquisitions, online fundraising, and mobile marketing — is now open on the Nonprofit Federation’s website and will run through April 25, 2008.

Survey results will be first available at the 2008 Nonprofit Federation Leadership Summit, which will take place June 3-5 at the Ritz-Carlton, Palm Beach, FL. For information on the Summit, please visit www.nonprofitfederation.org.

Jill Murphy, Senior Manager, Member Services, Nonprofit Federation

The Nonprofit Federation in partnership with MobileCause, is excited to announce that the National Law Enforcement Officers Memorial Fund, Food for the Hungry, and Big Brothers/Big Sisters of Greater Kansas City will be the participants in the first phase of a pilot program that is aimed at helping Nonprofit Federation members increase opportunities to raise funds through mobile marketing.

"We are always looking to educate our members on the latest fundraising techniques, and although text messaging is not a new technology, the idea of utilizing it to communicate quickly with potential donors is only just now emerging," said Senny Boone, executive director of the Nonprofit Federation. "Through our work with MobileCause on this pilot, the Nonprofit Federation hopes both to connect with a new generation of donors and to illustrate the power of text messaging in reaching donors quickly and effectively."

"We have an unprecedented opportunity to connect with not only a new generation of donors, but existing constituents in a new way," said Hendre Coetzee, CEO of Mobile Cause. "Working with the Nonprofit Federation of the DMA allows so many organizations to have access to this new methodology of donor development and acquisition."

• On April 23 at 1 p.m. EDT, the Nonprofit Federation will hold a teleconference with its members to discuss the initial results. To register for the teleconference, visit www.nonprofitfederation.org. In November, the Federation will release a full case study.

The Nonprofit Federation is now seeking members who are interested in participating in phase two of the pilot, which will commence during the summer. If your organization is interested in participating and sharing results, please contact Jill Murphy at jmurphy@the-dma.org.

Jill Murphy, Senior Manager, Member Services, Nonprofit Federation

The Nonprofit Federation of the DMA is proud to present its first seminar of 2008. In this special one day seminar entitled "Multi-Channel Marketing: The Who, What, When, Why and How" attendees will:

• explore the various communication channels available


• understand why multi-channel fundraising is important


• discover how to determine which channels to use for which constituents and when and;


• best of all learn how to make technology work for you to create an effective multi-channel fundraising initiative

Nonprofit Federation members pay a special rate of just $299 to attend this full day workshop and lunch is included in your registration fee. Join us Thursday, March 6, 2008 in Washington, DC. Space is limited, register today. Visit the Multi-Channel Marketing Web site for more information.

Helen Lee, Director, Member Education & Programs, Nonprofit Federation

The Nonprofit Federation of the DMA is proud to present its first seminar of 2008. In this special one day seminar entitled "Multi-Channel Marketing: The Who, What, When, Why and How" attendees will:

• explore the various communication channels available


• understand why multi-channel fundraising is important


• discover how to determine which channels to use for which constituents and when and;


• best of all learn how to make technology work for you to create an effective multi-channel fundraising initiative

Nonprofit Federation members pay a special rate of just $299 to attend this full day workshop and lunch is included in your registration fee. Join us Thursday, March 6, 2008 in Washington, DC. Space is limited, register today. Visit the Multi-Channel Marketing Web site for more information.

Helen Lee, Director, Member Education & Programs, Nonprofit Federation

As a nonprofit Leader, you know there’s never been a more exciting time to make a real difference in our world – or more challenging. Because while you can’t wait for what tomorrow will bring, you know the questions lurking around the next corner are tougher than any of us have ever faced before.

The 2008 Nonprofit Leadership Summit Leadership Summit is a unique 3-day exclusive experience where you will network with your peers – nonprofit Presidents, CEO’s, marketing leaders, and senior executives from the direct marking community – to tackle the toughest issues facing our industry today. Through this once-a-year event, you will join with the best and brightest in our field to share insights, pick each others brains, and hear dynamic solutions-based presentations by some of the most authoritative leaders in fundraising, all in a relaxed, gracious atmosphere.

So save the date for the premier senior level management event in the nonprofit world. This is an invitation only event limited to 150 attendees. Registration will be starting very soon so mark your calendar today for June 3-5 at the Ritz Carlton in Palm Beach, FL. More information is on the way, but in the meantime, we invite you to review last year’s program and read the plaudits from your peers who attended the 2007 event.

Helen Lee, Director, Member Programs & Education, Nonprofit Federation

The Direct Marketing Association and the Nonprofit Federation are proud to introduce Direct Marketing Facts and Figures in the Nonprofit Industry, a relevant and important research product for the entire nonprofit community.

This extensive report focuses on four distinct areas of the nonprofit sector: Charities and Membership Organizations; Education Services; Museums, Botanical Gardens, and Zoos; and Religious Organizations. These four areas are further analyzed by eight channels:

• Catalog


• Direct mail


• Insert media


• Commercial email


• Internet marketing


• Print media (newspaper and magazines)


• Broadcast media (DR Television an DR Radio)


• Telephone marketing

To hone in even further on how direct marketing is used throughout the nonprofit industry, each chapter looks at three key areas: DM Advertising Expenditures, DM-Driven Sales, and DM-Driven employment, with each of these categories broken out by market and intent of offer. The market portion compares business and consumer markets; intent of offer compares retail purchase, lead generation, direct order, and fundraising.

To obtain copies of the report, available in electronic or print format, visit the DMA Bookstore. Introductory price is $79.00 for DMA and Nonprofit Federation members and $149 for nonmembers (Chapter pricing available when purchasing electronic copy). Members must login to obtain member discount.

Jill Murphy, Senior Manager, Member Services, Nonprofit Federation

The Direct Marketing Educational Foundation’s (DMEF) announced that its Don Kuhn Fund for Research and Education has expanded. Now, in addition to assisting college students whose focus is on nonprofit direct marketing, DMEF will also help to advance the careers of entry-level direct marketing professionals in the nonprofit sector.

According to DMEF President Terri L. Bartlett, "The Don Kuhn Fund was established in January 2006 in honor of the late direct-response fundraising pioneer, Don Kuhn. Traditionally, in addition to providing funding for research, the fund has provided college scholarships to those students committed to exploring multichannel direct marketing in the nonprofit sector. But with today’s announcement, the fund is expanding to help advance the early careers of those in the nonprofit direct marketing field."

The inaugural recipient of the Don Kuhn Fund’s entry-level scholarship is Kate Conner, donor relations manager of Piedmont Park Conservancy, Atlanta, GA. Conner will receive $1,500 from the fund to cover her admission, travel, and lodging expenses for attendance at the Nonprofit Federation of DMA’s 2008 Washington Nonprofit Conference, which will take place January 24-25 at the JW Marriott Hotel in Washington DC.

Jill Murphy, Senior Manager, Member Services, Nonprofit Federation

As a nonprofit Leader, you know there’s never been a more exciting time to make a real difference in our world – or more challenging. Because while you can’t wait for what tomorrow will bring, you know the questions lurking around the next corner are tougher than any of us have ever faced before.

The 2008 Nonprofit Leadership Summit Leadership Summit is a unique 3-day exclusive experience where you will network with your peers – nonprofit Presidents, CEO’s, marketing leaders, and senior executives from the direct marking community – to tackle the toughest issues facing our industry today. Through this once-a-year event, you will join with the best and brightest in our field to share insights, pick each others brains, and hear dynamic solutions-based presentations by some of the most authoritative leaders in fundraising, all in a relaxed, gracious atmosphere.

So save the date for the premier senior level management event in the nonprofit world. This is an invitation only event limited to 150 attendees. Registration will be starting very soon so mark your calendar today for June 3-5 at the Ritz Carlton in Palm Beach, FL. More information is on the way, but in the meantime, we invite you to review last year’s program and read the plaudits from your peers who attended the 2007 event.

Helen Lee, Director, Member Programs & Education, Nonprofit Federation